When you work with Mary Jane Collective, you're not just getting a logo, a website, or a marketing plan. You’re getting a partner who’s in it with you — from your very first idea to the moment you hit “launch” and every step that follows. Whether you're building your brand from the ground up or refining what you’ve already started, our process is built to help you move with clarity, confidence, and creativity.

Every brand has a spark. Ours started with a joint (obviously), a conversation, and a shared frustration with the cannabis industry's lack of elevated, thoughtful branding. Enter: Amanda and Raquel. We didn’t just want to create another agency — we wanted to build a collective that gets it. One rooted in real experience, modern strategy, and deep creative vision. A space where entrepreneurs could feel seen, supported, and strategically styled from day one.

Let’s get one thing straight: your brand is not just your logo. It’s not your color palette. It’s not your font. Your brand is the entire experience someone has when they interact with your business. And in an industry where trust, aesthetics, and storytelling matter more than ever, that experience is everything.

The cannabis industry is evolving — and women are leading the charge. From product innovation to brand building, women are reclaiming space in an industry that’s long been dominated by male voices and outdated stereotypes. At Mary Jane Collective, our roots are firmly planted in female entrepreneurship. Here’s why women-led cannabis brands are changing the game — and why their stories matter.

If you’re sleeping on email marketing, it’s time to wake up. Since paid ads are off-limits for most cannabis brands, email remains one of the most powerful tools in your digital marketing strategy. It’s intimate, direct, and completely yours. Here’s why email marketing should be at the center of your growth strategy — and how to make it work for you:

Influencer marketing is one of the most effective ways to build trust and visibility in the cannabis space — but it’s also one of the trickiest. With ad restrictions and compliance rules varying by state, a careless collaboration can do more harm than good.

The cannabis industry moves fast — and marketing strategies that worked even a year ago might already feel outdated. With increasing competition, shifting regulations, and evolving consumer behavior, brands have to stay sharp. Here’s what’s driving real results in 2025 — and what’s falling flat.

If your brand's visual identity feels like it’s stuck in 2019, it might be time for a glow-up. Rebrands aren’t just about aesthetics — they’re about growth, clarity, and alignment with who you really are.

Colors do more than make your brand “look pretty” — they shape perception, trigger emotion, and influence buying behavior. In a growing industry like cannabis, where design is becoming more refined by the day, your color palette can make or break a first impression.

In an industry that’s rapidly growing — and rapidly saturated — building a cannabis brand that genuinely stands out is no small feat. Between tight regulations, shifting consumer expectations, and a flood of new entrants, the brands that rise to the top do one thing extremely well: they lead with intention. At Mary Jane Collective, we believe standout brands are built at the intersection of strategy and style.