Meet the Founders: How Mary Jane Collective Came to Life

March 24, 2025

Every brand has a spark. Ours started with a joint (obviously), a conversation, and a shared frustration with the cannabis industry's lack of elevated, thoughtful branding. Enter: Amanda and Raquel.

We didn’t just want to create another agency — we wanted to build a collective that gets it. One rooted in real experience, modern strategy, and deep creative vision. A space where entrepreneurs could feel seen, supported, and strategically styled from day one.

Meet Raquel: Our Revenue Expert

With over a decade in the cannabis industry and 6+ years of B2B sales experience, Raquel is our in-house sales strategist and revenue expert. From medical devices to ERP software, she’s trained in S.P.I.N. Selling, Challenger Sales, and everything in between. But her secret weapon? Emotional intelligence.

In 2022, she launched Raquel’s Room, a digital platform showcasing her love for cannabis culture and fashion. As a multi-faceted professional and creative visionary, Raquel brings unmatched energy, empathy, and edge to everything she does. At Mary Jane Collective, she leads brand strategy, business development, and client experience — making sure every brand we build is designed to grow.

Meet Amanda: Our Lead Designer

Amanda is the Founder & Creative Director of Lovely The Studio, where she’s spent the last five years building 50+ brands and 30+ websites across 30+ industries. Her background in psychology and marketing gives her a uniquely intuitive approach to design. Amanda doesn’t just make things look good — she creates experiences that connect on an emotional level. She's most passionate about helping cannabis brands break the mold with strategy-first design, bringing their vision to life through brand identity, packaging, and web design.

Through Mary Jane Collective, Amanda blends her creative leadership with a love for the plant and an eye for storytelling — turning big ideas into bold, beautiful brands.

Why We Created Mary Jane Collective

We saw a gap: cannabis brands with incredible potential, but no clear path to launch, scale, or stand out. That’s where we come in. We’re not just a branding studio or a marketing agency — we’re a creative growth partner. We combine Amanda’s high-impact creative with Raquel’s revenue-driven strategy to build cannabis brands that feel as good as they perform. From dispensaries and wellness brands to luxury flower lines and lifestyle platforms, we’re here to help our clients build brands people love — and keep coming back to.

Mary Jane Collective is more than our agency — it’s our passion project, our playground, and our way of showing up for the cannabis community we believe in. Whether you're starting from scratch or scaling something special, we’re here to bring your brand to life — with style, strategy, and soul.