Our Creative Process: From Vision to Launch (and Beyond)
April 7, 2025
When you work with Mary Jane Collective, you're not just getting a logo, a website, or a marketing plan. You’re getting a partner who’s in it with you — from your very first idea to the moment you hit “launch” and every step that follows. Whether you're building your brand from the ground up or refining what you’ve already started, our process is built to help you move with clarity, confidence, and creativity.
Here’s how we take your cannabis brand from vision to reality — and set you up for long-term success.
Phase 01: Discovery + Strategy
Every phenomenal brand starts with a strong foundation. We kick off with a collaborative discovery phase where we get to know you, your story, your goals, and your ideal audience. We’ll kick off your project with:
A brand strategy questionnaire
A deep-dive discovery session
Audience & competitor research
Visual + verbal brand positioning
We align on what your brand stands for and who it’s speaking to — before any design begins. This phase sets the tone for everything that follows.
Phase 02: Brand Identity Design
Once we have clarity, we create a cohesive visual identity that reflects your vibe, values, and vision. This includes:
Moodboard + creative direction
Color palette & typography suite
Logo concept design + mockups
Final assets + brand style guide
Packaging design or social media
Content creation + custom blogs
We don’t just give you pretty graphics—we build systems that scale and visuals that tell a story.
Phase 03: Website Design + Development
Next, we bring your brand to life online. Whether you need a sleek portfolio, an e-comm shop, or a full digital hub, we design your website with both beauty and function in mind. What we build depends on your goals, but can include:
Custom site design (Shopify or Squarespace)
Core content pages (Home, About, Shop, etc.)
Mobile-optimized, SEO-friendly development
Strategic user experience + client journey
We also make sure you feel empowered to update your site after launch—or we can stick around for support.
Phase 04: Launch Support + Beyond
Our goal isn’t just to design a brand you love — it’s to help you confidently share it with the world. That’s why we offer:
Launch planning + content support
Website walkthroughs + video tutorials
Social media graphics and rollout posts + blogs
Ongoing support for design, marketing, or growth strategy
We’ve got you beyond the “go live” moment. Whether you need help managing growth or planning your next product drop, we’re here to help you evolve.
Why Our Process Works
Because we’re passionate about this personal, nuanced, and opportunity-filled industry. We bring together:
Amanda’s creative direction + psychology-backed design
Raquel’s sales-savvy strategy + emotional marketing expertise
The result? Brands that are not only beautiful — but built to perform.
Whether you're starting from scratch or refreshing an existing brand, our process is designed to support you every step of the way. Let's build something bold, intentional, and unforgettable — together. Ready to make your vision real?
